UNVEILING REAL-TIME BIDDING: AN ADVERTISER'S MANUAL

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers simultaneously place bids on ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their message is displayed to a

Push notifications have emerged as a dynamic tool for increasing user engagement in the digital landscape. By delivering timely and relevant messages directly to users' devices, apps can capture their attention and stimulate desired actions. When, crafting effective push notifications requires a strategic approach. Analyzing user behavior and pref